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What’s Wrong with Buying Ground Coffee?


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Every day we use ground coffee to make our beloved cup of Java. Yet have you ever stopped and wondered why we use ground coffee as opposed to just whole beans? Or why the size of the grind matters? Or why some people look at you with utter disbelief when you tell them that you use pre-ground coffee?

Well, I by nature do a lot of wondering. So, stick around and find out the answers to all these questions.

Why we Grind Coffee?

The basic goal of making coffee is to get what’s sealed inside the bean (namely, the delicious flavor components and oils) out of the bean. The original method involved boiling the whole roasted beans in hot water while agitating them. With some patience and lots of time you’d eventually end up with a bitter, high-caffeine, coffee solution.

Luckily for us our coffee forefathers eventually came up with a more efficient method to extract the goodies from the coffee! By grinding the coffee beans you help the water to extract efficiently the solubles that are responsible for the taste and aroma in coffee.

Let me explain the logic behind this.

The Efficient Extraction of Solubles

If you take a whole bean and cut it in half you’ll increase the total surface area of the bean. As a result the extraction efficiency is greatly increased. Why? Because there’s more surface area for the hot water to act upon and from which to extract the flavor components.

Now take these two halves and cut them into halves again. Guess what, you’ve just further increased the overall surface area and thereby helped along the extraction efficiency even more. Eventually you’ll end up with just the right grind size for your preferred brewing method.

The benefit of all this “cutting” is that the extraction efficiency dramatically cuts down on the brewing time. But that’s not the only reason why we grind coffee.

Smaller grind particles make for a more complete extraction

The smaller particle size makes the distance from its center shorter. This allows not only for a more efficient extraction, but also for a more complete extraction of soluble flavors contained within the particle.

Why You Should Not Buy Pre-Ground Coffee

A roasted whole coffee bean is a beautiful, protective package that keeps the coffee oils exactly where we want them, namely, inside the bean. As long as you don’t mess with the beans the flavor components, which are very delicate, volatile and water-soluble substances, will be safe. However, break the protective shell and all bets are off.

Introducing the four great reasons why NOT to buy pre-ground coffee.

1) Contamination

Coffee oils are very delicate, which makes them an easy victim of contamination. Whatever odors are around ground coffee will taint it in ways that will not contribute to your coffee tasting experience.

2) Oxygen

The cells inside the roasted coffee bean contain approximately 1,000 different volatile aromas and flavors. Once ground the volatile aromas are immediately released and they react with oxygen in the air (oxidation). After 15 minutes ground coffee loses about 60% of its aroma.

3) Moisture

Coffee oils are water-soluble. That’s a good thing or we’d have a very had time trying to get the oils out of the bean. This fact however poses a great problem for ground coffee. When ground coffee is exposed to moisture in the environment it immediately starts to dilute the oils.

4) Carbon Dioxide Depletion

Increased surface area permits for greater carbon dioxide (CO2) gas liberation. During the roasting process a lot of CO2 is created. Since the bean is porous, some of it is lost during the cooling process. Much of it, however, is retained within the cells of the coffee bean. This CO2 plays an important role in that it is the main method for getting the essential coffee oils into the coffee once they are released.

The Problem is that the increased surface area created after grinding permits for greater CO2 gas liberation. In fact within 60 seconds of grinding 80% of this gas is released into the air. Wait too long after grinding the coffee and you’ll trade your Ferrari for a go cart with underinflated tires.

The Solution: always grind your coffee freshly just before brewing. Follow this rule and you’re one step closer to paradise in a cup.

Three Factors that Can Influence the Grind

There are some factors that can influence the way roasted coffee beans behave when you grind them. Let’s look at three most important ones here.

1) Roast Level

In general the more light the roast, the more pliable and tenacious the bean. Thus a lightly roasted coffee is going to be more pliable and tenacious than a darker roasted coffee. The reason for this is that the more you roast a coffee, the more moisture is lost during the roasting process, which makes dark roasted beans more brittle.

2) Bean Brittleness

Process Method

The method used to process coffee influences how the beans at the same roast level grind. Coffees processed using the dry process grind differently than coffees using the wet process.

New Crop vs. Past Crop

When the coffee was harvested makes a difference to how it will grind. Usually coffee is available for roasting three to six months after harvest. The goal is to roast the coffee as soon as possible, since green coffee gets woodier and woodier with every month that goes by. As you can imagine this is one of the factors that then affects how the coffee ultimately roasts. Coffee beans from new crop coffees produce less fine dust particles than from past crop coffees.


Coffees grown at higher elevation (about 1,800 ft and above) grind differently than coffees grown a low altitude (mostly Robusta). The reason for this is that the higher the altitude, the slower-maturing the beans, and therefor the harder and denser its substance.

Arabica vs. Robusta

The difference in cell structure between Arabica and Robusta beans also makes a difference in the number of particles produced after grinding.

3) Air Quenching vs. Water Quenching

When the beans come out of the roaster they must be cooled down immediately to prevent over roasting. This is called “quenching” in the coffee industry.

Some roasters add water to the air stream that cools the beans to kick off the cooling process. However, “water quenching” (if done improperly and indiscreetly) damages the surface of the roasted beans and can add water lost during the roasting process back into the beans. In contrast, air-quenched coffee is cooled by pulling air through the beans while they are stirred; no water is used during air-cooling.

The take-way here is that the method that is used to cool roasted coffee can affect the beans in ways that can ultimately result in inconsistent grind particles.

Coffee Grind Chart

One of the many benefits of grinding your own coffee is that you’ll be able to accurately “calibrate” the grind depending on your preferred brewing method and type of coffee. Moreover, once you’ve learned what works with you system of brewing you can easily and consistently replicate it. You will no longer be at the mercy of some generic “one size fits all” grind.

Grind Size


Extra Coarse Reminds me of really small pebbles.
Coarse Chunky, distinct particles, like coarse sea salt.
Medium More the texture of coarse sand.
Fine Smoother yet. More like sugar or salt when you rub it between your fingers.
Extra Fine Not as fine as flour or powdered sugar, but definitely in that ball park.
You can still feel some grit.
Turkish Grind Like flour, very powdery.

Match the Grind Level to Your Brewing Method

You should always match the size of the grind to the particular brewing method you’ll be using.

The amount of time that water and coffee needs to be in contact with each other is directly related to the particle size of the grind. The finer the grind, the more surface area of the bean is exposed to water. The more surface area, the less dwell time is needed. Consequently, if you’re using a brew method that uses a longer dwell time, you’ll need to use a coarser grind.

Following is a chart of brewing methods and their recommended grind level.

Grind Size

Brewing Method

Extra Coarse
  • Toody Brewer
  • French Press
  • Cupping
  • Percolator
  • Café Solo Brewer
  • Chemex Brewer
  • Drip Coffee maker with flat bottom filter
  • Hario V60 Pourover
  • Vaccuum Pot
  • Siphon Brewer
  • Drip Coffee Maker with Cone Shaped Filter
  • Moka Pot
  • Pour Over Cone
  • Vaccuum Pot
  • Siphon Brewer
  • Drip Coffee Maker with Cone Shaped Filter
  • Moka Pot
  • Espresso Machine with Pressurized Porta Filter
  • Espresso Machine
  • Aeropress
Extra Fine
  • Turkish Cofee or Ibik

If you still have difficulty finding the right grind size go to a local roaster or coffee retailer and ask them to grind you up a small sample of coffee for your brewing method of choice. Prepare coffee with it at home, and if you like the result try to match your grind to it.

The Best Way to Measure Coffee

The best way to measure coffee is by its weight and not by its volume.

The problem we’re trying to overcome here is the following. Coffee beans lose water content and swell in size during the roasting process. The darker the roast, the more water content is lost and the more swelling takes place. Hence 40 dark roast coffee beans from brand X are going to weigh less but take up more space than 40 light roast coffee beans from the same brand X.

So, if you weigh your coffee beans before you grind them you’ll overcome two problems. Firstly, your measurement is going to be far more accurate for you’re taking into account the varying bean densities. Secondly, you don’t have to rely on visual approximation, which you would when using a “standard coffee scoop”.

What’s the best way of getting started measuring your coffee? Invest in an accurate digital scale that measures both in grams and ounces. Make sure it has a way to zero out the scale and goes up in 1 gram increments. Start with the standard measure that is appropriate for your favorite brewing technique.
Over time you’ll then learn to add to or subtract from the weight of the grind according to your personal taste.

New Rules for Grinding

  1. Grind coffee freshly right before preparation.
  2. Choose the correct grind size.
  3. Only grind what you need now.

If you liked the post, share it! After all friends don’t let friends buy pre-ground coffee. 😉

About Lorenzo

Lorenzo’s quest for the ultimate cup of coffee drives him like a maniac to understand the inner workings of all things related to coffee. This site is the result of those ravings. Enjoy! Follow him on Twitter and Facebook!


Odd question – Would grinding ground coffee (for a finer grind) improve the flavor?



i use a french press….. i allow my grinds to settle over 3 min period and dont really require the gause other then for pouring….. fine grounds do not make flovour flavour but intensity…. but too fine and it will be too intense. smokers tend to prefer a much finer grind



Very detailed and helpful, I learned very much from this helpful source. Thanks for sharing!



Will I see any ill effects from using a finer grind with a Toddy Brewer?





The usual recommendation for Toddy Brewers is an extra coarse grind. You can obviously experiment with the grind and try a coarse grind; just make sure to keep all other variables (e.g., time, amount of water) the same.


Rolex Tajewuo

coffee is everything



Well, yes, IF it’s good coffee! 😉



thanks for the information about ground coffee! I also wanted to let you know there’s a typo under The Best Way To Measure Coffee section in the second sentence of the third paragraph. There’s a ‘you’re’ instead of ‘your’

Thanks again for taking the time to post.


Lorenzo Emden

Thx Kirk! Corrected 🙂


Marks Ean

After reading this nice written article, I have to admit, you described the importance of fresh grinds to take out all possible coffee aroma from your coffee beans. Actually, you added a lot to my knowledge.
One point I hope you add after previewing your articles profile 🙂
– You did not talk about the best way to grind coffee beans. Now adays, there are many grind options like burrs, flat, manual..etc .For me, I prefer burr grinders as it allow me to control the grind size.

As a coffee lover and a coffee shop owner, thank you for this great article.


Lorenzo Emden

Marks, thank you for the kind words. Yes, I did not get into the wide topic of coffee grinding methods. It’s a topic in and of itself; a topic that I hope to cover in the future.



Does all ground coffee have an emulsifier added to it? So whole beans would have none?


Lorenzo Emden

Hello Anna,
My understanding is that food emulsifiers (such as, Sodium Caseinate, Mono and Diglycerides, Lecithin) are found in many pre-made milk coffee beverages. Why? Well, emulsifiers help stabilize the milk within coffee mixtures (read here: instant cappuccinos, McCafe Iced Vanilla Coffee, Starbucks Caramel Frappuccino, Dunkin Donuts Vanilla Iced Latte, and similar abortions of coffee).

Given the fact that I’m not a food chemist and don’t even play one on TV, it appears that you don’t have to worry about emulsifiers in ground coffee from reputable sources. After all, the package should only contain ground coffee.

Afterthought: This might change if you buy flavored coffee. Any food chemists in the house? Please feel free to educate me 🙂


Paulo Mota

Thanks for the lovely article. Just a question though. I don’t use coffee machines. I prefer to boil the water and just pour it over grinded beans mixed with sugar. Have you tried this or you just use a machine ? I would love to buy some coffee from javadistribution, in order to try new flavors that are not sold here, Portugal, and I’m an outsider to terms like Roast or House Blend. Will I need a machine ? Please bare in mind, I really have an affection for doing things manually, not a joke.
Thank you for your attention.


Lorenzo Emden

Greetings Paulo,
I actually prepare my coffee manually too. I’m a big fan of the Chemex method. There are many factors that contribute to a great cup of coffee. I’ll mention three: 1. I always weight out the whole coffee beans before I grind them. The amount of coffee beans you use depends on the brewing method you use and how strong you personally like your coffee. I currently use 50 grams of coffee to 700 grams of water. 2. I always make sure to measure the amount of “filtered” water I use. Don’t use distilled water; it’s dead. 3. I pour the boiled water over the ground coffee once it cooled down to about 200 degrees Fahrenheit (93 Celsius); and yes I do use a thermometer 😉 Bonus: I slowly pour the water over the ground coffee over the next 4 minutes. These are some of the factors that will hopefully help you.



All the way from South Africa, I much Appreciate your effort invested in this knowledgeable article. It’s a good read, I am a new Coffee fanatic.


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